Connect with us

F1 top news

McLaren launches #McLarenShadow for the best racing talent in esports

Published

on

  • 113
    Shares

The most open and inclusive racing esports competition on the planet – global participation, multiple platforms, the biggest games.

12 months ago, online gamer Rudy van Buren was a sales manager in his hometown of Lelystad in The Netherlands. On 23 February 2018, he stood next to McLaren Formula 1 drivers Fernando Alonso and Stoffel Vandoorne at the launch of the MCL33 in the role of an official McLaren simulator driver. Van Buren, 26, was the winner of McLaren’s 2017 ground-breaking esports competition, beating 30,000 other applicants, from across 78 countries, to be crowned the ‘World’s Fastest Gamer’.

In January 2018, van Buren performed successfully against professional racing drivers at the Race of Champions event in Saudi Arabia, even beating Lando Norris, Joel Eriksson and Timo Bernhard in the heats, vindicating the rigorous selection process used by McLaren.

Ben Payne, McLaren Director of esports, said:

“Last year’s competition proved that the skills learned as a racing gamer are transferable to the real world. This is unique to the racing genre. We believe that esports and real world racing have much to learn and give to each other and last year’s competition was just the start.”

‘McLaren Shadow Project’ is a virtual racing programme that shadows McLaren’s real world. The champion of McLaren Shadow Project 2018 will win a place on the new McLaren esports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren esports development programme, as well as an enviable stash of goodies.

Payne explains more:

“McLaren Shadow Project will be the most open and inclusive racing esports competition on the planet. We are looking for the most talented virtual racers from all countries and backgrounds. To make this possible we have partnered with the biggest racing game brands in the world – Real Racing™ 3 on mobile, Forza Motorsport on Xbox, PC racing sims iRacing and rFactor 2″

For McLaren, the inclusion of more casual games such as Real Racing™ 3 is crucial. Last year’s finalist Henrik Drue, a surgeon from Denmark, reached the finals despite never having played a racing game on console or PC. He went on to out-perform most of the other finalists in the rigorous cognitive tests set by the McLaren team and more than held his own on the track.

Zak Brown, CEO of McLaren Racing, said:

“Season one proved that esports are a new talent frontier for motorsport and after pioneering the programme in 2017, McLaren plans to develop the concept to generate greater global reach and engagement in season two.

“A strong, diverse esports programme has a direct benefit to McLaren’s innovative ambitions, bringing in new audiences, partners and talent to motorsport. By ramping up over multiple platforms across the online world, it will establish McLaren as an important brand in the motorsport esports community.”

McLaren Shadow Project is proudly supported by Logitech G, HTC Vive, Sparco Gaming and Alienware.

How to enter:

Global online qualification heats kick off in August 2018 and run throughout the summer. Heats will take place on a number of games including Forza Motorsport (Xbox One), Real Racing™ 3 (mobile), iRacing and rFactor 2 (PC).

Qualification is open to anyone over the age of 18.

From the console and mobile qualification heats, semi-finalists will be selected and invited to McLaren’s headquarters in England to compete for places in the finals.

The finals will take place in January 2019, with the eventual winner joining van Buren as McLaren’s second esports champion.

Selected qualifiers, semi-finals and finals will be live streamed by McLaren.

Comments

Latest Results




Latest F1 News

2018 F12 days ago

I can still become world champion with my own power – Vettel

113SharesAccording to La Gazzetta dello Sport, the highly influential Italian sports daily, Sebastian Vettel said “Ciao Mondiali” to his hopes...

2018 F13 days ago

Vettel misses Schumacher amid 2018 F1 struggle

113SharesSebastian Vettel thinks he would benefit from the advice of his old friend and mentor Michael Schumacher. One analysis of...

2018 F14 days ago

Verstappen says Red Bull never considered deal with Alonso

113SharesMax Verstappen says Red Bull never considered signing up Fernando Alonso for 2019. That is despite the fact that, recently,...

2018 F14 days ago

Honda poised to overtake Renault for power

113SharesHonda could be poised to overtake Renault and cease having the least powerful engine in F1. Auto Motor und Sport...

2018 F16 days ago

Pascal Wehrlein on pole for 2019 Toro Rosso race seat

113SharesPascal Wehrlein has emerged as a top candidate to return to F1 next year. Just days ago, Mercedes admitted that...

2018 F16 days ago

I’ll be with Force India until the end of 2018 – Ocon

113SharesEsteban Ocon says he should keep his Force India cockpit for the rest of the 2018 season. Earlier, there was...

2018 F16 days ago

FIA clears legality of Ferrari’s camera-blocking ‘fan’

113SharesF1’s governing body has cleared Ferrari to keep using a controversial airbox fan. In the Singapore pits, the Italian team...

2018 F17 days ago

Ricciardo is worth top dollar – Alain Prost

113SharesPaying the big bucks for Daniel Ricciardo is an expense that Renault can fully justify. That is the view of...

2018 F17 days ago

Vettel feeling pressure of 2018 F1 title battle – Red Bull

113SharesSebastian Vettel often struggles with pressure. That is the view of Adrian Newey, Red Bull’s famous technical boss who penned...

2018 F17 days ago

Red Bull excluding Ricciardo from meetings

113SharesDaniel Ricciardo is set to be given the cold shoulder by Red Bull. The Australian is moving from the energy...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media