Connect with us

2018 F1

Renault F1 and Alibaba’s Tmall partner for 2018 season

Published

on

Renault Sport Formula One Team and Alibaba’s Tmall will partner for the 2018 FIA Formula One World Championship, with the logo of the Chinese B2C marketplace – the iconic Tmall Cat – being displayed prominently on the Renault R.S. 18 F1 challenger.

Further details of the partnership will be released in March.

China, a strategic market for Groupe Renault, is the top priority in the company’s new mid-term plan, “Drive the Future.” The Chinese joint venture, Dongfeng Renault Automotive Company, has set a target of 400,000 passenger cars sales by 2022 based on nine local models.

Cyril Abiteboul, managing director of Renault Sport Racing: “One of the key objectives of returning to Formula 1 was to leverage its global platform for Groupe Renault. China has been identified as a market of strategic importance and partnering with high-profile companies like Alibaba’s Tmall will provide opportunities to significantly improve Renault brand awareness and opinion in China, with a strong presence over the Chinese Grand Prix in April, but also throughout the year.”

Wei Yu, General Manager of Tmall Auto, commented: “We are excited to partner with the Renault Sport Formula One Team to make our activity around the Chinese Grand Prix a success and to be working closely together to bring one-of-a-kind experiences with the Renault Sport Formula One Team to our customers.”

Loading...

Comments

Latest Results




Latest F1 News

2019 F12 hours ago

Overtaking still very hard in 2019 – Verstappen

Max Verstappen has joined those who don’t think the 2019 rule changes have made overtaking easier. Lewis Hamilton said in...

2019 F12 hours ago

‘Finally I have a race car’ – Stroll

Lance Stroll is delighted to once again have “a race car”. The 2016 European F3 champion made his F1 debut...

2019 F12 hours ago

Haas drivers slam new point for fastest lap rule

Haas’ two F1 drivers have slammed the new ‘point for fastest lap’ rule in F1. But Ross Brawn, Liberty Media’s...

2019 F12 hours ago

Hamilton bored behind Bottas in Melbourne – Vettel

Lewis Hamilton says it’s “great” to discover after the Australian grand prix that his car was damaged. Despite starting from...

2019 F14 hours ago

Bottas can be world champion in 2019 – Rosberg

Nico Rosberg thinks Valtteri Bottas can keep charging towards the world championship in 2019. Written off after his bad 2018...

2019 F14 hours ago

Honda to be a force in 2019 – Hakkinen

Red Bull-Honda looks set to be a “force” in formula one. That is the view of former two-time world champion...

2019 F11 day ago

Mercedes not opposed to budget cap – Wolff

Mercedes is not opposed to the introduction of a budget cap in formula one. Earlier, based on an interview in...

2019 F11 day ago

There is more to come – Helmut Marko

Honda is promising more power, and Red Bull is determined to improve its chassis after the new works pairing impressed...

2019 F11 day ago

Overtaking no easier in 2019 – Grosjean

Overtaking has not become easier with the new-for-2019 front wing designs. In a bid to help drivers to follow and...

2019 F11 day ago

Former Bottas sponsor not responding to Bottas comments

Valtteri Bottas’ former long-time sponsor is not commenting on whether he thinks the Mercedes’ driver’s comments were specifically addressed to...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media