Connect with us

2018 F1

Top teams oppose F1 merchandise plan

Published

on

F1’s top three teams are reportedly not on board with plans made by Liberty Media to change how merchandise is sold at grands prix.

Until now, teams have sold from individual stalls, but Liberty Media is now adopting an approach pioneered but then abandoned by Nascar in which merchandise is all sold under one single ‘tent’ roof.

“We have done extensive research and all the race promoters support the plan,” Liberty Media’s F1 commercial boss Sean Bratches is quoted by Turun Sanomat newspaper.

However, the Finnish publication says Mercedes and Red Bull, but crucially also F1’s most famous team Ferrari, are not happy with the plan.

“Throughout history, Ferrari has sold more merchandise than any other team and they have no trouble finding the red of what they are looking for,” a unnamed source said.

“If the fans are impatient, they will not go to a big hall where they have to go a long way to find where they want. I believe we will lose revenue with this new structure.”

Loading...

Advertisement
1 Comment

Latest Results

F1 Testing Updates

Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media