Connect with us

Formula 1 world championship have unveiled a brand-new logo. The new design replaces the logo which has been in use since 1994.

Ellie Norman, F1’s head of marketing – “It takes inspiration from the low profile shape of the car, two cars crossing a finish line,” she said.

“It is incredibly bold and simple – so as we apply this in today’s market and being mobile and digital led, we have much more flexibility and versatility with this logo.”

F1 commercial boss Sean Bratches – “We hold in high regard the incumbent mark,” he said.

“It served F1 extremely well over the past 23 years, but in terms of where we are taking the business and our vision for the business, it is the negative space in the ‘1’ doesn’t come through candidly in digital.

“If I were to have a poll of the number of people I’ve met and discussed the mark since I have gotten here, many of them have gone years and years without understanding the invisible space between the left and the right is actually a ‘1’.

“So we wanted to keep it simple and clear. That is important for the digital space.”

Loading...

Click to comment

2018 F1 Launch







Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment. All Rights Reserved © 2017 Prime Sport Media