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Liberty picks location for new F1 HQ

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Liberty Media has selected the location of F1’s new official headquarters.

When the buyout deal was completed, new CEO Chase Carey announced that ousted Bernie Ecclestone’s current offices in London – where the long-time F1 supremo also lives – are “too small” for the Liberty era.

Now, it emerges that F1 will move into the fourth and fifth floors of the $500 million London development in St James’ Market.

“Formula one is a global sport, attracting audiences of 400 million, and London is the perfect place to grow our international fan base,” said F1 official Sacha Woodward Hill.

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