Connect with us

2017 F1

F1’s new owner Liberty to ‘unleash’ new social media era

Published

on

  • 1
    Share

Formula 1 is already turning a sharp corner in the early days of the post-Bernie Ecclestone era.

Former Ferrari president Luca di Montezemolo told Italian radio Rai this week that the way the 86-year-old was ousted by Liberty Media was “not nice”.

But others are hailing the sport’s first post-Ecclestone steps.

For instance, teams were notably allowed to take more video footage of the paddock for social media as official testing began on Monday — something fiercely limited by Ecclestone in the past.

“They (Liberty) seem very keen to embrace ideas to make the sport more accessible and entertaining,” Horner, who is a strong Ecclestone ally, said.

Also happier is Lewis Hamilton, who says he was consistently warned about taking social media footage inside the paddock under Ecclestone’s reign.

But on Monday he ‘tweeted’: “Through testing I’ll be live on Instagram from the cockpit to give you something new”.

The change of heart follows a recent lunch between Hamilton, the triple world champion, and F1’s new commercial managing director Sean Bratches.

“As a world champion, as a culture carrier of the sport, I wanted his point of view on what we are doing right (and) where are the opportunities to do things better”, Bratches told the Times newspaper.

“I think that there are going to be guidelines to unleash Lewis, give him the ability to use F1 iconography to drive his brand which in turn helps drive our brand,” he added.

Comments

Latest Results




Latest F1 News

2018 F13 hours ago

How can Lewis Hamilton win the fifth F1 title at the US Grand Prix

1Share Mercedes speedy Lewis Hamilton took a big step near to sealing his fifth F1 world title after securing his...

2018 F14 hours ago

Verstappen quiet over female-only series

1ShareMax Verstappen is keeping his mouth shut about the new female-only open wheeler category. When the ‘W Series’ concept was...

2018 F16 hours ago

The Grid: Starting line-up for 2018 US Grand Prix

1ShareDefending world champion, Lewis Hamilton secures the pole position at the U.S. Grand Prix with his nearest rival Sebastian Vettel...

2018 F17 hours ago

No Indycar season for McLaren, Alonso in 2019

1ShareMcLaren has decided against entering a full-time team in the Indycar series for 2019. It coincides with related news that...

2018 F18 hours ago

Kubica not waiting long for Williams F1 decision

1ShareRobert Kubica has repeated his claim that he will not wait too long for Williams to make its decision about...

2018 F110 hours ago

Raikkonen move means ‘Sauber is now Ferrari’ – Ecclestone

1ShareBernie Ecclestone has applauded Kimi Raikkonen’s move to Sauber. Raikkonen, 39, surprised the F1 world by signing up with the...

2018 F110 hours ago

Wolff may consider another Bottas team order

1ShareToto Wolff has admitted Mercedes might consider imposing ‘team orders’ yet again this weekend in Austin. The world championship looks...

2018 F123 hours ago

Practice 3 Results: US Grand Prix

1Share2018 US Grand Prix Practice 3 Results (FP3): Third free practice results and timings (FP3) for the eighteenth round of...

2018 F123 hours ago

Fernando Alonso slams wet tyre rules

1ShareDouble-time F1 world champion, Fernando Alonso has hit out at F1’s wet tyre rules. So often in modern formula one,...

2018 F123 hours ago

Schumacher should not skip F2 – Hulkenberg

1ShareNico Hulkenberg thinks Mick Schumacher should do a season of Formula 2 next year. Some believe the 19-year-old son of...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media