Connect with us

2015 F1

McLaren loses TAG Heuer partnership to Red Bull for 2016

Published

on

McLaren loses TAG Heuer partnership to Red Bull for 2016

McLaren loses TAG Heuer partnership to Red Bull for 2016

McLaren has admitted its long-standing sponsorship by the Swiss watch maker Tag Heuer is ending.

CEO Jean-Claude Biver told the Swiss newsmagazine L’Hebdo that Tag Heuer has instead signed a deal with Red Bull Racing.

“It (Red Bull) is a young, dynamic go-getter, perfectly consistent with the Tag Heuer strategy,” he said.

A McLaren spokesman told us the reports Tag Heuer is ending its 30-year sponsorship of the British team – which spanned the world championship-winning Senna, Hakkinen and Hamilton eras – are true.

“McLaren’s partnership with Tag Heuer has been one of the most successful and enduring sponsorships in sporting history,” he said.

“It has lasted 30 years, during which time both parties have achieved enormous success together.

“It is therefore with gratitude that we announce the end of our 30-year partnership, satisfied as both parties are with a job well done.”

The spokesman said McLaren’s relationship with Tag Heuer’s parent company, Paris-based LVMH, will continue via the new sponsorship with Chandon.

Comments

Latest Results




Latest F1 News

2018 F19 mins ago

No Indycar season for McLaren, Alonso in 2019

McLaren has decided against entering a full-time team in the Indycar series for 2019. It coincides with related news that...

2018 F159 mins ago

Kubica not waiting long for Williams F1 decision

Robert Kubica has repeated his claim that he will not wait too long for Williams to make its decision about...

2018 F13 hours ago

Raikkonen move means ‘Sauber is now Ferrari’ – Ecclestone

Bernie Ecclestone has applauded Kimi Raikkonen’s move to Sauber. Raikkonen, 39, surprised the F1 world by signing up with the...

2018 F13 hours ago

Wolff may consider another Bottas team order

Toto Wolff has admitted Mercedes might consider imposing ‘team orders’ yet again this weekend in Austin. The world championship looks...

2018 F116 hours ago

Practice 3 Results: US Grand Prix

2018 US Grand Prix Practice 3 Results (FP3): Third free practice results and timings (FP3) for the eighteenth round of...

2018 F116 hours ago

Fernando Alonso slams wet tyre rules

Double-time F1 world champion, Fernando Alonso has hit out at F1’s wet tyre rules. So often in modern formula one,...

2018 F116 hours ago

Schumacher should not skip F2 – Hulkenberg

Nico Hulkenberg thinks Mick Schumacher should do a season of Formula 2 next year. Some believe the 19-year-old son of...

2018 F123 hours ago

Vandoorne arrived late after Formula E test

Stoffel Vandoorne arrived late to the paddock ahead of the US grand prix. The Belgian has been ousted by McLaren,...

2018 F123 hours ago

No ‘splits’ at Ferrari – Arrivabene

Maurizio Arrivabene has played down rumours that Ferrari is splitting apart. With the Maranello team’s 2018 title hopes in tatters,...

2018 F124 hours ago

Honda progress ‘scary for Renault’ – Sainz

Carlos Sainz says it is “scary for Renault” how much progress Honda has made in recent races. Previously, with Ferrari...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media