Connect with us

2015 F1

Mercedes’ huge F1 loss ‘priceless’

Published

on


Mercedes' huge F1 loss 'priceless'

Mercedes’ huge F1 loss ‘priceless’

Mercedes lost millions as it dominantly won last year’s world championships.

Writing in the Swiss newspaper Blick, the veteran F1 journalist Roger Benoit says the German carmaker spent $360 million on its grand prix venture in 2014.

But Bild am Sonntag, the major German Sunday newspaper, says that when Mercedes secures the 2015 constructors’ cup – perhaps as soon as this weekend – it will unlock as much as $157 million in official ‘Bernie’ prize money.

A further $100 million is reportedly raised by Mercedes each season through sponsorship, including deals with Petronas, Hugo Boss and Blackberry.

Mercedes’ actual annual cost of being in F1 is therefore “only” $86 million, Bild am Sonntag reported.

Blick’s Benoit, meanwhile, says the team’s 2014 loss totalled $117m, which is “about the budget of Sauber or Force India, who have filed a complaint with the EU” about the unfair distribution of income.

According to Bild, experts calculate the true value of Mercedes’ loss at the equivalent of a $2.6 billion spend in global advertising.

So after revealing Mercedes’ accounts last month and showing further bonus payments, F1 business journalist Christian Sylt concludes in Forbes: “It often seems like everything has a price in F1 but when it comes to the benefit Mercedes gains from success on-track it really is priceless.” (GMM)

Comments

Latest Results




Latest F1 News

2018 F118 hours ago

Raikkonen could return to Sauber F1 for 2019

339SharesThe signs are growing ever stronger that Ferrari will have a new driver in 2019. Kimi Raikkonen admits that it...

2018 F118 hours ago

Red Bull encourages Honda power to prepare for 2019 F1

1ShareRed Bull is encouraging Toro Rosso and Honda to help the senior energy drink-owned team prepare for 2019. Honda already...

2018 F11 day ago

Hamilton and Vettel Battling For The F1 Title

249SharesThe British Grand Prix at Silverstone is one that Lewis Hamilton and Mercedes have dominated for years and that trend...

2018 F15 days ago

Can Red Bull Challenge Mercedes And Ferrari?

24SharesSo, things didn’t exactly go to plan for Lewis Hamilton and Mercedes at Silverstone as the Brit made a disastrous...

2018 F15 days ago

Liberty working on securing future of British GP – Brawn

5SharesRoss Brawn says Liberty Media is working on securing the future of the British grand prix. Silverstone owner the BRDC...

2018 F15 days ago

Grosjean form ‘unacceptable’ – Haas F1

1ShareGunther Steiner says a “critical moment” could come amid his patience with struggling Haas driver Romain Grosjean. Frenchman Grosjean has...

2018 F15 days ago

No ‘negotiations’ with Raikkonen yet – McLaren

36Shares Zak Brown says McLaren has not yet opened contract talks with former team driver Kimi Raikkonen. It is rumoured in...

2018 F15 days ago

Wolff wants Hamilton beyond 2020

660SharesToto Wolff has revealed he wants to keep Lewis Hamilton at Mercedes even beyond 2020. Although not yet announced, it...

2018 F16 days ago

Renault engine power deficit a bigger problem – Verstappen

5SharesMax Verstappen says Red Bull’s title chances have taken a dive. Although the Dutchman won in Austria, he says at...

2018 F17 days ago

Ricciardo admits 2019 Red Bull contract ‘likely’

1ShareDaniel Ricciardo now says it is “likely” he will stay at Red Bull in 2019. Earlier, the Red Bull driver...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media