Connect with us

2015 F1

Internet is key to F1’s next generation

Published

on

Internet is key to F1's next generation
A debate is raging among F1 insiders as to whether the pinnacle of motor sport is being left behind in the internet age.

It has emerged that the average age of those who participated in the Grand Prix Drivers’ Association fan survey was 37, and “more than half” don’t even watch the races live on television.

“45 per cent now watch races online,” said Telegraph correspondent Daniel Johnson, which he says is a “a worthwhile pointer to Bernie Ecclestone, who is not a fan of social media”.

Alex Wurz, the GPDA president, admitted that the sport’s apparent inability to race into the 21st century is a concern.

“It is interesting that we have people who followed F1 for the first time in the 2000s … and they hark back to that era as the best”, he told the BBC.

“And there are no new fans to counter-balance their views,” added Wurz.

That could be because Ecclestone has stuck firm to his trusted old approach of keeping formula one utterly exclusive, even more so in recent times as pay-TV deals diminished the audience but revved up revenues.

So not only has the free-to-air audience shrunk, F1 footage on free video services like Youtube is also severely cut off to the young and savvy ‘internet generation’.

But Toto Wolff, Mercedes’ team boss, told Forbes: “Locking down the footage was absolutely the right thing to do. It kept the value of the content high.

“People blame Bernie for not moving into social media. I don’t blame him at all because he can’t monetise it,” Wolff told the F1 business journalist Christian Sylt.

But Damon Hill, the 1996 world champion, worries that one of F1’s biggest problems is that the next generation is being locked out of the sport altogether.

“Amazon or Google originally didn’t have any revenue stream because they were giving everything away for nothing,” he told the British newspaper Express. “And that’s the model I think F1 could adopt.

“Since the internet began, the message it’s giving us is that you give a lot for very little. And so you build a much greater base of the pyramid and, that way, you draw people in,” Hill explained.

“So then (F1 could) have half the people on the planet who can get it and that might just turn them into people who will subscribe to the Sky platform or whatever.” (GMM)

Comments

Latest Results




Latest F1 News

2018 F19 hours ago

Practice 3 Results: US Grand Prix

2018 US Grand Prix Practice 3 Results (FP3): Third free practice results and timings (FP3) for the eighteenth round of...

2018 F19 hours ago

Fernando Alonso slams wet tyre rules

Double-time F1 world champion, Fernando Alonso has hit out at F1’s wet tyre rules. So often in modern formula one,...

2018 F110 hours ago

Schumacher should not skip F2 – Hulkenberg

Nico Hulkenberg thinks Mick Schumacher should do a season of Formula 2 next year. Some believe the 19-year-old son of...

2018 F116 hours ago

Vandoorne arrived late after Formula E test

Stoffel Vandoorne arrived late to the paddock ahead of the US grand prix. The Belgian has been ousted by McLaren,...

2018 F117 hours ago

No ‘splits’ at Ferrari – Arrivabene

Maurizio Arrivabene has played down rumours that Ferrari is splitting apart. With the Maranello team’s 2018 title hopes in tatters,...

2018 F117 hours ago

Honda progress ‘scary for Renault’ – Sainz

Carlos Sainz says it is “scary for Renault” how much progress Honda has made in recent races. Previously, with Ferrari...

2018 F11 day ago

Practice 2 Results: US Grand Prix

2018 US Grand Prix Practice 1 Results (FP1): First free practice results and timings (FP1) for the eighteenth round of...

2018 F11 day ago

Practice 1 Results: US Grand Prix

2018 US Grand Prix Practice 1 Results (FP1): First free practice results and timings (FP1) for the eighteenth round of...

2018 F12 days ago

Ferrari still has work to do anyway – Vettel

Maurizio Arrivabene looks set to have his contract renewed at Ferrari beyond this year. There had been speculation that, amid...

2018 F12 days ago

Leclerc ‘does well’ at Ferrari – Raikkonen

Kimi Raikkonen has wished Ferrari’s new generation of drivers well. The Finn has lost his place at Ferrari for next...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media