Connect with us

2015 F1

Internet is key to F1’s next generation

Published

on

Internet is key to F1's next generation
A debate is raging among F1 insiders as to whether the pinnacle of motor sport is being left behind in the internet age.

It has emerged that the average age of those who participated in the Grand Prix Drivers’ Association fan survey was 37, and “more than half” don’t even watch the races live on television.

“45 per cent now watch races online,” said Telegraph correspondent Daniel Johnson, which he says is a “a worthwhile pointer to Bernie Ecclestone, who is not a fan of social media”.

Alex Wurz, the GPDA president, admitted that the sport’s apparent inability to race into the 21st century is a concern.

“It is interesting that we have people who followed F1 for the first time in the 2000s … and they hark back to that era as the best”, he told the BBC.

“And there are no new fans to counter-balance their views,” added Wurz.

That could be because Ecclestone has stuck firm to his trusted old approach of keeping formula one utterly exclusive, even more so in recent times as pay-TV deals diminished the audience but revved up revenues.

So not only has the free-to-air audience shrunk, F1 footage on free video services like Youtube is also severely cut off to the young and savvy ‘internet generation’.

But Toto Wolff, Mercedes’ team boss, told Forbes: “Locking down the footage was absolutely the right thing to do. It kept the value of the content high.

“People blame Bernie for not moving into social media. I don’t blame him at all because he can’t monetise it,” Wolff told the F1 business journalist Christian Sylt.

But Damon Hill, the 1996 world champion, worries that one of F1’s biggest problems is that the next generation is being locked out of the sport altogether.

“Amazon or Google originally didn’t have any revenue stream because they were giving everything away for nothing,” he told the British newspaper Express. “And that’s the model I think F1 could adopt.

“Since the internet began, the message it’s giving us is that you give a lot for very little. And so you build a much greater base of the pyramid and, that way, you draw people in,” Hill explained.

“So then (F1 could) have half the people on the planet who can get it and that might just turn them into people who will subscribe to the Sky platform or whatever.” (GMM)

Comments

Latest Results




Latest F1 News

2018 F17 hours ago

Preview for the Belgium GP

On Sunday 26th August some of the best Forumla 1 racers in the world will take to the Belgium Spa...

2018 F11 day ago

Gasly to replace Ricciardo at Red Bull for 2019 F1

French speedy Pierre Gasly will replace the leaving Daniel Ricciardo at Red Bull for 2019 F1 season, the Formula 1...

2018 F11 day ago

Villeneuve urges Ferrari to retain Raikkonen

It was recently announced that Kimi Raikkonen will be spending another year at Ferrari, however, alongside Sebastian Vettel. It’s a...

2018 F15 days ago

McLaren confirms Sainz to replace Alonso in 2019 F1

McLaren Racing today confirms that Carlos Sainz will race for the team in Formula 1 from the 2019 FIA Formula...

2018 F11 week ago

Alonso will not race F1 in 2019

Marking 14th August as a day he would make an announcement on twitter, Fernando Alonso announced that he won’t be...

2018 F11 week ago

Ricciardo is not happy with Verstappen, It’s a risk – Massa

Felipe Massa says he can understand why Daniel Ricciardo decided to quit Red Bull. Ricciardo, one of F1’s top drivers,...

2018 F11 week ago

Stroll leads Force India rescue deal

Force India has been rescued by a consortium led by Lawrence Stroll, the billionaire father of Williams driver Lance Stroll....

2018 F12 weeks ago

Giovinazzi targeting 2019 Sauber race seat

Antonio Giovinazzi admits he has an eye on a Sauber seat for 2019. Ferrari’s other protege, Charles Leclerc, is linked...

2018 F12 weeks ago

Stroll should leave Williams now – Villeneuve

Jacques Villeneuve thinks Canadian countryman Lance Stroll should leave Williams immediately. Stroll’s billionaire father Lawrence is leading the consortium that...

2018 F12 weeks ago

Alonso could leave F1 for 2019 Indycar – McLaren boss

Zak Brown has admitted it is possible Fernando Alonso will leave McLaren and F1 for the Indycar series in 2019....




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media