Connect with us

2015 F1

Internet is key to F1’s next generation

Published

on

Internet is key to F1's next generation
A debate is raging among F1 insiders as to whether the pinnacle of motor sport is being left behind in the internet age.

It has emerged that the average age of those who participated in the Grand Prix Drivers’ Association fan survey was 37, and “more than half” don’t even watch the races live on television.

“45 per cent now watch races online,” said Telegraph correspondent Daniel Johnson, which he says is a “a worthwhile pointer to Bernie Ecclestone, who is not a fan of social media”.

Alex Wurz, the GPDA president, admitted that the sport’s apparent inability to race into the 21st century is a concern.

“It is interesting that we have people who followed F1 for the first time in the 2000s … and they hark back to that era as the best”, he told the BBC.

“And there are no new fans to counter-balance their views,” added Wurz.

That could be because Ecclestone has stuck firm to his trusted old approach of keeping formula one utterly exclusive, even more so in recent times as pay-TV deals diminished the audience but revved up revenues.

So not only has the free-to-air audience shrunk, F1 footage on free video services like Youtube is also severely cut off to the young and savvy ‘internet generation’.

But Toto Wolff, Mercedes’ team boss, told Forbes: “Locking down the footage was absolutely the right thing to do. It kept the value of the content high.

“People blame Bernie for not moving into social media. I don’t blame him at all because he can’t monetise it,” Wolff told the F1 business journalist Christian Sylt.

But Damon Hill, the 1996 world champion, worries that one of F1’s biggest problems is that the next generation is being locked out of the sport altogether.

“Amazon or Google originally didn’t have any revenue stream because they were giving everything away for nothing,” he told the British newspaper Express. “And that’s the model I think F1 could adopt.

“Since the internet began, the message it’s giving us is that you give a lot for very little. And so you build a much greater base of the pyramid and, that way, you draw people in,” Hill explained.

“So then (F1 could) have half the people on the planet who can get it and that might just turn them into people who will subscribe to the Sky platform or whatever.” (GMM)

Comments

Latest Results




Latest F1 News

2018 F11 month ago

Lauda announces 2019 grand prix return

Niki Lauda has allayed fears that he might not return to his post at the grands prix with Mercedes. In...

2018 F11 month ago

Sauber still building staff numbers – Vasseur

Sauber is still building up its staff numbers, boss Frederic Vasseur has revealed. The Swiss team almost collapsed two years...

2018 F11 month ago

Red Bull ‘will look to Verstappen’ in 2019 – Horner

Max Verstappen will have a more significant role at Red Bull next year. That is the view of Christian Horner,...

2018 F11 month ago

London could join Silverstone in F1 – Brawn

Ross Brawn says a grand prix in the centre of London would be “unacceptable”. But the F1 sporting chief thinks...

2018 F11 month ago

Kubica not offended by Vettel comments

Robert Kubica says he is not offended by comments made by quadruple world champion Sebastian Vettel. Ferrari’s Vettel said that...

2018 F11 month ago

Verstappen happy with Ricciardo replacement

Max Verstappen says he is happy with Red Bull’s pick for his new teammate. The Dutchman says he cannot understand...

2018 F11 month ago

Renault to keep working over Christmas

Staff at Renault’s works F1 team will work throughout the Christmas and New Year period. That is the news from...

2018 F11 month ago

Force India to launch 2019 car in Canada

Force India has become the second F1 team to announce a reveal date for its 2019 car. Ferrari boss Maurizio...

2018 F11 month ago

“it was a difficult experience, but it made me stronger,”- Sirotkin

Sergey Sirotkin says his aim is to return to formula one in 2020. The Russian has been replaced at Williams...

2018 F11 month ago

McLaren success is ‘long term’ aim – Sainz

Carlos Sainz says McLaren is aiming for success only in the medium to long term. The Spaniard says he is...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media