Connect with us


Lotus signed a new deal with Microsoft



Lotus F1 team has signed a new c commercial deal with software top Microsoft in advance of the season kick-off Australian GP this weekend. Microsoft logo will appeared on the cars of Romain Grosjean and Kimi Räikkönen.

“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” says Patrick Louis, the Chief Executive Officer of the Lotus F1 Team.

“We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”

Images © Lotus

All material and photos are copyrighted material and owned by their respective owners. Use or depiction of images or trademarks throughout this website is for illustrative and editorial purposes only.Images come courtesy of;,, Sahara,,, Caterham F1, toyota, Sauber, williamsf1, lotus, Marussia, HRT,, getty Images/LAT and AP Photos.
Click to comment

2018 F1 Launch

F1 Testing Updates

Most Popular is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment. All Rights Reserved © 2017 Prime Sport Media