Connect with us

Uncategorized

Aethra signs up with Force India as an official partner for 2012 F1

Published

on

Sahara Force India is delighted to announce that Aethra, a leading auto parts manufacturer based in Brazil, has joined the team as an official partner for the 2012 season.

The signing of the partnership marks the beginning of Aethra’s strategy to increase its brand awareness by taking full advantage of the global audience offered by Formula One. The relationship with Sahara Force India therefore offers an exceptional marketing platform for Aethra’s growing product range. Aethra’s management believe that this partnership is a significant step towards their global expansion, especially in important markets such as India and China.

Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I am pleased to welcome Aethra to the team as we prepare for the start of our 2012 campaign. Their support is important as we seek to build on the solid foundations we have established over the last four seasons and sustain the momentum we generated last year. As an auto parts supplier, Aethra is an ideal match for Sahara Force India and their understanding and passion for cars will help ensure the success of the partnership for both organisations.”

Rafael Sportelli, Aethra Chief Executive Officer: “Aethra is very proud to join the Sahara Force India Formula One Team. Both companies share a long commitment to technical excellence and strive for innovation in very competitive environments. Over the last few years this has been demonstrated by Sahara Force India’s rise through the ranks, culminating in a fine sixth place in the championship last year. Aethra is delighted to be associated with a team that is hungry for success and we look forward to an exciting 2012 season.”

About Aethra:
Aethra Sistemas Automotivos SA is one of the largest auto parts manufacturers in Brazil. The Company has been in operation for 30 years supplying auto parts to automakers operating in Brazil. It operates especially in the sectors of automotive components and tool making, having 100% of its revenues originated by automakers. Aethra is a “full service supplier”, working in partnership with automakers to develop products, to design and produce tools and mass production stamped components, parts and welded assemblies, and to complete body shell platforms. For more details please visit: www.aethra.com.br

About Sahara Force India Formula One Team
Sahara Force India Formula One Team is currently in its fifth year of competition in the FIA Formula One World Championship. The team was born in 2008 when Dr. Vijay Mallya, Chairman of India’s iconic UB Group and Kingfisher Airlines, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team.

 Source: Force India
Images © Force India


All material and photos are copyrighted material and owned by their respective owners. Use or depiction of images or trademarks throughout this website is for illustrative and editorial purposes only.Images come courtesy of; ferrari.com, mclaren.com, Sahara forceindiaf1.com, redbull.com, mercedesgp.com, Caterham F1, toyota, Sauber, williamsf1, lotus, Marussia, HRT, Daylife.com, getty Images/LAT and AP Photos.


http://www.formula1onlive.com/feeds/posts/default?alt=rss
Comments

Latest Results




Latest F1 News

2018 F112 mins ago

Hamilton Out of German GP Qualifying

Championship contender Lewis Hamilton disappointed again with another dark shadows roll over his championship hopes at the German GP after...

2018 F12 hours ago

Hamilton agrees £80m deal with Mercedes until 2020 F1

1Share  Four-time F1 world champion Lewis Hamilton agreed a new contract with Mercedes this week, promising his future to the...

2018 F15 hours ago

Leclerc ready to jump at Ferrari race seat for 2019 F1

1ShareCharles Leclerc says he will not turn down the opportunity to drive for Ferrari in 2019. Some believe the Monaco-born...

2018 F17 hours ago

Lance Stroll not denying Force India move for 2019 F1

1ShareLance Stroll is being linked with a move to Force India. The Canadian has sounded frustrated with Williams’ situation recently,...

2018 F17 hours ago

Red Bull’s title chances dwindling – Verstappen

1ShareMax Verstappen admits Red Bull has taken a step backwards in its outside bid for the 2018 title. And he...

2018 F117 hours ago

Leclerc to Ferrari, Raikkonen to Sauber for 2019 F1

86SharesSauber F1 team chief Fred Vasseur has not ruled out the proposal that a swap deal with Ferrari that would...

2018 F123 hours ago

Verstappen beats Hamilton to top spot in German GP practice

1ShareMax Verstappen was fastest in second practice in German Grand Prix, the Dutchman kept Red Bull Racing’s striking form at...

2018 F124 hours ago

Practice 2 Results: German Grand Prix

165Shares2018 German Grand Prix Practice 2 Results (FP2): Second free practice results and Timings (FP2) for the eleventh round of...

2018 F11 day ago

Practice 1 Results: German Grand Prix

74Shares2018 German Grand Prix Practice 1 Results (FP1): First free practice results and Timings (FP1) for the eleventh round of...

2018 F11 day ago

Bottas signed, Mercedes completed its driver line-up for 2019

249SharesValtteri Bottas has signed a new one-year contract extension with Mercedes, his team Mercedes have officially announced. It follows Mercedes...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media