Connect with us

Uncategorized

McLaren signed a new sponsorship deal with Lucozade

Published

on

Sept.22 – Vodafone McLaren Mercedes signed a new sponsorship contract with energy drink Lucozade in advance of the upcoming weekend Singapore GP.

As a result of the collaboration, Lucozade will supply both Jenson Button and Lewis Hamilton with a range of sports nutrition products and the company’s logos will be seen on the cars and driver overalls.

In addition to branding on the car and drivers overalls Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with their range of sports nutrition products that will play an integral role in preparation, performance and recovery in one of the most physically and mentally demanding sports in the world.

McLaren pair told Official website, about the new deal

Jenson Button 

“As a grand prix driver and an athlete, I completely understand the need to keep my body refreshed and hydrated before, during and after exercise. If you’re pushing yourself to the limit, then your body needs to refuel – and Lucozade products are a great way to achieve that.

“Lucozade will really give the Vodafone McLaren Mercedes team the reassurance to tackle the stress and physical strain of races in some of the world’s hottest countries with renewed effort, confidence and dedication.

“I’m really looking forward to working with Lucozade to help them develop their range of fitness and isotonic drinks to cope with the extreme demands of Formula 1.”

Lewis Hamilton 

“I think this partnership with Lucozade will be fantastic for the team. Everyone within our team needs to be fresh and sharp in order to operate at their peak: when you’re working in busy, hot environments and you’re pushing yourself to the limit, it’s vital that you keep yourself healthy and hydrated.

“Hydration in sport is important – and that’s why an isotonic drink such as Lucozade is a natural fit for Vodafone McLaren Mercedes.”

Lucozade’s drinks and products will be available to the whole team and Lucozade and Vodafone McLaren Mercedes are also working together to formulate a new bespoke product to meet the specific requirements of Formula 1

Vodafone McLaren Mercedes team doctor Aki Hintsa said:

“People often think of the unique demands placed on the human body during a grand prix, but few consider the overall human performance that’s needed to maintain the strength and spirit of a team of almost 100 individuals as they travel across the world for nine months of the year.

“Whether it’s spending long days working outdoors in the cold temperatures of the European winter, or spending race weekends in hot and humid countries like Malaysia, Singapore and India, effective physical and mental co-ordination through hydration is vital.

“Accordingly, our performance partnership with Lucozade will see the team provided with its leading and research-led range of sport drinks for different environmental and physiological requirements, which contain both electrolytes and carbohydrates.”

This latest partnership with Vodafone McLaren Mercedes reinforces Lucozade’s unrivalled commitment to fuelling British sporting performance, which includes long-standing associations and partnerships within top-flight football (Premier League, FA, Arsenal FC, Chelsea FC, Liverpool FC), running (25 events including the Virgin London Marathon), and Olympic sport (UKA, British Boxing, British Basketball, Mo Farah, Phillips Idowu, Louis Smith).

“As an innovative and forward-thinking performance brand, we’re delighted to be working with the world’s leading Formula 1 team,” adds Suzy Smith marketing director at Lucozade. “We take great pride in working with those performing at the highest level and will establish a close working relationship with Vodafone McLaren Mercedes so that we can continue to develop products that help maximise sporting performance at all levels. We look forward to helping enhance performance in the future.”

Images © McLaren


All material and photos are copyrighted material and owned by their respective owners. Use or depiction of images or trademarks throughout this website is for illustrative and editorial purposes only.Images come courtesy of; ferrari.com, mclaren.com, forceindiaf1.com, redbull.com, mercedesgp.com, renaultf1.com, toyota, bmw-sauber, williamsf1, lotus, virgin, Daylife.com, getty Images/LAT and AP Photos.


http://www.formula1onlive.com/feeds/posts/default?alt=rss
Comments

Latest Results




Latest F1 News

2018 F11 month ago

Lauda announces 2019 grand prix return

Niki Lauda has allayed fears that he might not return to his post at the grands prix with Mercedes. In...

2018 F11 month ago

Sauber still building staff numbers – Vasseur

Sauber is still building up its staff numbers, boss Frederic Vasseur has revealed. The Swiss team almost collapsed two years...

2018 F11 month ago

Red Bull ‘will look to Verstappen’ in 2019 – Horner

Max Verstappen will have a more significant role at Red Bull next year. That is the view of Christian Horner,...

2018 F11 month ago

London could join Silverstone in F1 – Brawn

Ross Brawn says a grand prix in the centre of London would be “unacceptable”. But the F1 sporting chief thinks...

2018 F11 month ago

Kubica not offended by Vettel comments

Robert Kubica says he is not offended by comments made by quadruple world champion Sebastian Vettel. Ferrari’s Vettel said that...

2018 F11 month ago

Verstappen happy with Ricciardo replacement

Max Verstappen says he is happy with Red Bull’s pick for his new teammate. The Dutchman says he cannot understand...

2018 F11 month ago

Renault to keep working over Christmas

Staff at Renault’s works F1 team will work throughout the Christmas and New Year period. That is the news from...

2018 F11 month ago

Force India to launch 2019 car in Canada

Force India has become the second F1 team to announce a reveal date for its 2019 car. Ferrari boss Maurizio...

2018 F11 month ago

“it was a difficult experience, but it made me stronger,”- Sirotkin

Sergey Sirotkin says his aim is to return to formula one in 2020. The Russian has been replaced at Williams...

2018 F11 month ago

McLaren success is ‘long term’ aim – Sainz

Carlos Sainz says McLaren is aiming for success only in the medium to long term. The Spaniard says he is...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media