However, McLaren sponsor Chandon actually makes sparkling chardonnay, ending F1’s decades-long flirt with champagne.
But the Washington Post reports that champagne is now back, with $3000 bottles of ‘Carbon’ sprayed into the crowd by Sebastian Vettel, Kimi Raikkonen and Valtteri Bottas in Hungary.
The newspaper reports that every bottle that will be sprayed on the podium from now on “is coated in the same carbon fibre that F1 cars are made of”.
“For me, this has great symmetry with formula one,” said Carbon Champagne boss Alexandre Mea.
F1’s champagne history dates back to 1950, when after a grand prix in the Champagne region of France, a large bottle was presented to the winner.
But it was not until 1966 when, at Le Mans, Jo Siffert’s accidentally shaken bottle was inadvertently sprayed into the crowd, starting the tradition.
CarScoops report that, Each bottle on the podium has its own unique label: gold for the winner, silver for the runner-up, and bronze for third place. And as you’d expect, they’re suitably expensive: a standard-size 750ml bottle of Carbon champagne goes for about $500, but a 1.5-liter magnum like the ones they’re using on the podium cost nearly $3,000. Go even bigger with a 6-liter Methuselah and you’ll be looking at over $8k, with a 15-liter Nebuchadnezzar nearing $50k.
“Tradition, mystique, celebration and taste are common characteristics of both Formula 1 and Champagne Carbon,” said F1 commercial director Sean Bratches.
“The unique feature of a bottle made with carbon, the material so representative of the amazing technology in our sport, is a further element that makes Champagne Carbon the perfect product for the drivers to celebrate with on a Formula 1 Grand Prix podium.”