Connect with us

Australian GP

Liberty to sell F1 paddock passes to the public

Published

on

Formula 1’s new owners Liberty Media have followed through on a promise to start opening up the paddock to the public.

In the Bernie Ecclestone era, the now ousted 86-year-old fiercely guarded the sanctity of the paddock and the elusive ‘passes’ that provided rare access.

This approach has been criticised by some, including German motor racing legend Hans-Joachim Stuck.

“When the fans see how everything is sealed off, I can only say ‘No wonder they leave F1 behind’,” he told the German business magazine Sponsors.

However, as recently as last week, Ecclestone has been defending that philosophy.

“In F1, we have been running a five-star Michelin restaurant, not a hamburger joint,” he told the Mail on Sunday.

Ecclestone hinted at the new approach to be taken by Liberty, saying “They have an American culture and at an American race everyone is in the paddock and the pits”.

Indeed, it appears that Liberty is already changing tack.

The company announced ahead of the Australian grand prix that a new initiative called ‘F1 Experiences’ will give fans the ability to buy paddock access.

“We want people to experience the thrill of this exhilarating sport and that is what the programme will deliver,” said Liberty’s F1 commercial chief Sean Bratches.

But there is already resistance to Liberty’s new approach.

One source told us a team sponsor thinks it will “devalue the currency” of F1, as paddock passes “are at the heart of most deals”.

“Although they will still get them (passes), they won’t be anywhere near as valuable because anyone will be able to buy access,” the source added.

But Liberty Media seems determined to push ahead, with new F1 sporting boss Ross Brawn telling Auto Bild: “It’s a fact that people need to get more for their money.”

Comments

Latest Results




Latest F1 News

2018 F118 hours ago

Raikkonen could return to Sauber F1 for 2019

337SharesThe signs are growing ever stronger that Ferrari will have a new driver in 2019. Kimi Raikkonen admits that it...

2018 F118 hours ago

Red Bull encourages Honda power to prepare for 2019 F1

1ShareRed Bull is encouraging Toro Rosso and Honda to help the senior energy drink-owned team prepare for 2019. Honda already...

2018 F11 day ago

Hamilton and Vettel Battling For The F1 Title

249SharesThe British Grand Prix at Silverstone is one that Lewis Hamilton and Mercedes have dominated for years and that trend...

2018 F14 days ago

Can Red Bull Challenge Mercedes And Ferrari?

24SharesSo, things didn’t exactly go to plan for Lewis Hamilton and Mercedes at Silverstone as the Brit made a disastrous...

2018 F15 days ago

Liberty working on securing future of British GP – Brawn

5SharesRoss Brawn says Liberty Media is working on securing the future of the British grand prix. Silverstone owner the BRDC...

2018 F15 days ago

Grosjean form ‘unacceptable’ – Haas F1

1ShareGunther Steiner says a “critical moment” could come amid his patience with struggling Haas driver Romain Grosjean. Frenchman Grosjean has...

2018 F15 days ago

No ‘negotiations’ with Raikkonen yet – McLaren

36Shares Zak Brown says McLaren has not yet opened contract talks with former team driver Kimi Raikkonen. It is rumoured in...

2018 F15 days ago

Wolff wants Hamilton beyond 2020

660SharesToto Wolff has revealed he wants to keep Lewis Hamilton at Mercedes even beyond 2020. Although not yet announced, it...

2018 F16 days ago

Renault engine power deficit a bigger problem – Verstappen

5SharesMax Verstappen says Red Bull’s title chances have taken a dive. Although the Dutchman won in Austria, he says at...

2018 F17 days ago

Ricciardo admits 2019 Red Bull contract ‘likely’

1ShareDaniel Ricciardo now says it is “likely” he will stay at Red Bull in 2019. Earlier, the Red Bull driver...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media