Toto Wolff has applauded the tweaks already made in F1’s post-Bernie Ecclestone era.
Since Liberty Media’s buyout was completed and F1 supremo Ecclestone was ousted, former paddock and pitlane restrictions on the use of social media for instance have already been notably relaxed.
Ahead of pre-season testing in Barcelona, teams were given a letter by the new owners which confirmed a simplification of rules around social media, inspiring them to post short clips from the Circuit de Catalunya and of their drivers.
World champions Mercedes took the lead on opening day of testing, doing an Instagram Live of Hamilton’s preparations for a hot lap of the circuit — showing his view from inside the cockpit as the final checks are made to his car in the garage.
Asked if that was an important step, Mercedes chief Wolff told the Austrian newspaper Kurier: “You could not have done otherwise.
“You can only reach young people through the digital side. Formula one needs to bridge this difficult gap and transform its product,” he added.
More plans on social media instructions for the rest of the season are expected to follow before the Australian Grand Prix at the next weekend.