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Liberty picks location for new F1 HQ

Liberty Media has selected the location of F1’s new official headquarters.

When the buyout deal was completed, new CEO Chase Carey announced that ousted Bernie Ecclestone’s current offices in London – where the long-time F1 supremo also lives – are “too small” for the Liberty era.

Now, it emerges that F1 will move into the fourth and fifth floors of the $500 million London development in St James’ Market.

“Formula one is a global sport, attracting audiences of 400 million, and London is the perfect place to grow our international fan base,” said F1 official Sacha Woodward Hill.

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