New McLaren chief Zak Brown says the famous British team must prioritise signing a title sponsor.
Since the departure of Vodafone and the start of the difficult works Honda era, Ron Dennis has reportedly refused to reduce McLaren’s rate card in the search for a new title backer.
But Dennis has now been ousted, just as American Brown, formerly a F1 sponsorship guru, arrives at the Woking based team as executive director.
“It’s critically important we find a title partner,” Brown, revealing that a title sponsor will not be in place in time for 2017, said in Abu Dhabi.
“The brands we have on the car now are fantastic companies. We need more of them,” he added.