A company co-owned by David Coulthard will produce the new free-to-air coverage of formula one in Britain this year.
Whisper Films is co-owned by the former McLaren and Red Bull driver, as well as former F1 presenter Jake Humphrey.
And with the BBC dropping its F1 coverage ahead of the 2016 season and Channel 4 (C4) taking over, the latter announced on Monday that Whisper Films will be the production company.
Whisper Films is partly owned by Channel 4, and Scot Coulthard, 44, has also been signed as a presenter of the 2016 F1 coverage.
“Whisper Films has an unrivalled production team with over 20 years’ experience in formula one and unique contacts throughout the sport,” said Sunil Patel, another co-owner of the company.
“C4 and Bernie Ecclestone have both talked about a new approach and we believe we are ideally placed to deliver this.”
Coulthard commented: “I’m looking forward to being part of an exciting new era for formula one.”