The Sahara Force India Formula One team has revealed its livery for the 2015 world championship and confirmed several new commercial partnerships.
Following Tuesday’s announcement that tequila brand Jose Cuervo is to join the team, Wednesday’s launch in Mexico City saw the logos of Japanese-based ICT firm NEC appear on the engine cover.
NEC’s Formula One sponsorship is believed to be driven by its Mexican division, which explains its decision to switch, as Jose Cuervo has, its allegiance from Sauber to Force India. Sauber have dropped Mexican driver Esteban Gutierrez for 2015, while compatriot Sergio Perez will continue to partner alongside Germany’s Nico Hulkenberg at Force India.
He will be the only Mexican on the grid in a year which will see the sport return to Mexico City for a Grand Prix in November.
Mexican firm America Movil, whose brands include Claro and Telcel, also sponsors the team, while the logos of Qaker State motor oil also appear on the new VJM08 car.
Force India has also confirmed that Smirnoff has extended its contract and will sponsor the team for a second season, having signed a deal covering 2014 last May.
The team’s other major sponsors, United Spirits, Kingfisher and Royal Challenge, are connected to owner Vijay Mallya.
Mallya said of the new design: “It’s another evolution of the contemporary look we introduced last year, which reflects the growth of the team and the global brands with which we are working. I love the addition of silver, which makes the car appear more sleek and aggressive and I’m sure it’s something that will appeal to the fans as well.
“Our traditional team colours remain integrated in the livery, but we’ve given it a very modern twist.” (sportspromedia)