Connect with us

2014 F1

Lewis Hamilton set to become Britain’s richest ever athlete



Lewis Hamilton set to become richest ever athlete following secure his second Formula 1 world title.

Six years on from his first F1 success, after a richly deserved second championship, it will take a phenomenal effort to depose him this time.

Now Hamilton is looking at a new five-year, $182 million deal with Mercedes — making him the UK’s richest active athlete.

Earlier this year, Hamilton’s net worth was estimated at $124 million — a far cry from Beckham’s $406 million.

But Nigel Currie, a sponsorship and branding expert for brandRapport, told the UK Telegraph that Hamilton will catch up to Beckham in the long run.

“I would definitely say he’s going to be Britain’s highest-paid sportsman ever,” Currie said.

“He’s in pole position to do that, if you excuse the pun.”

Currie added that if Hamilton should go on to marry Scherzinger, their combined worth could surpass Beckham and his former Spice Girl wife Victoria’s.

“They’d be a highly marketable couple in their own right,” Currie said.

Hamilton was recently estimated to be the second highest paid British athlete, with an annual salary of $37 million. Football star Gareth Bale topped the list at $42 million.

But Currie says Hamilton’s earnings will soar because his new deal will allow him more freedom to negotiate personal endorsements.

Hamilton earned $3.5 million in endorsements this year but now that will skyrocket to more than $90 million, according to Currie.

“In individual sports like motor racing, tennis, golf, the real top stars like Roger Federer and Michael Schumacher were earning £50 million ($90 million) a year in terms of contracts, endorsements, sponsorships,” Currie said.


Latest Results

Latest F1 News

2018 F12 hours ago

Bottas signed, Mercedes completed its driver line-up for 2019

61SharesValtteri Bottas has signed a new one-year contract extension with Mercedes, his team Mercedes have officially announced. It follows Mercedes...

2018 F13 hours ago

We are not negotiating with Kubica – Haas F1

1ShareGunther Steiner has rejected speculation Haas might sign up Robert Kubica for 2019. Pole Kubica is the reserve driver at...

2018 F13 hours ago

The F1 Silly Season: Who will be driving where for 2019 F1?

4SharesWith the German Grand Prix spotted the midway point in the 2018 Formula 1 Season, it now feels like the...

2018 F11 day ago

F1 should be a dictatorship – Berger

11SharesFormula one needs to return to its days as a dictatorship. That is the view of Gerhard Berger, the F1...

2018 F11 day ago

We have great confidence in Honda – Red Bull

1ShareChristian Horner remains confident Honda is the right move for Red Bull. The Red Bull boss said that at Silverstone...

2018 F11 day ago

F1 steward Mika Salo admits Ferrari penalties controversy

11SharesF1 steward Mika Salo has acknowledged the controversy over penalties given to Ferrari drivers in recent races. After Sebastian got...

2018 F11 day ago

McLaren, Williams, admit need for change

70SharesAn anonymous engineer says struggling once-great F1 teams Williams and McLaren need to make sweeping changes. Both British teams have...

2018 F12 days ago

Hamilton is stronger than Vettel – Briatore

257SharesFlavio Briatore thinks Mercedes is still the favourite for the 2018 world championship. Ferrari’s Sebastian Vettel has taken an 8...

2018 F12 days ago

Sirotkin reveals his biggest problem with Williams’ 2018 car

2SharesSergey Sirotkin has given more details about his biggest problem with Williams’ 2018 car. While the car is obviously uncompetitive,...

2018 F12 days ago

F1 eyes 20-year deal for Miami Grand Prix

1ShareYet another meeting could finally mean the green light for a grand prix in Miami. We have reported that Liberty...

Most Popular is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media