Yas Marina Circuit has announced the launch of its new YasHUB smartphone and tablet app.
The app, which is available to download for free from the Apple and Google Play Android stores, is a one-stop-guide for race-goers with everything they need to know three months ahead of the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2014.
YasHUB will keep track of the latest news from drivers, teams and the circuit, from Formula 1 everyday.
Using the built-in ticket selector, racegoers can tailor their own ticketing package from a wide range of available options, from choice of seating, food and beverages and entertainment all the way through to Paddock or VIP access options, ensuring that each user buys the perfect ticket for them.
Additionally, the Formula 1 Weekend section provides everything happening on Yas Island during the race weekend including full event schedules, competitions, autograph signing sessions, full entertainment line-ups and much more.
“YasHUB is a first for any F1 promoter,” says Nick McElwee, director of sales and marketing at Yas Marina Circuit.
“Being one of the most technologically advanced circuits in the world, it’s important that we are leading in customer engagement and digital publishing. Constant improvement of racegoers’ experiences is at the heart of what we do and YasHUB takes this to the next level.
“Everything needed to maximise their enjoyment of the sport and the F1 Etihad Airways Abu Dhabi Grand Prix weekend is available at the touch of a button.” (Yas Marina)