Connect with us

2014 F1

Empty track leaves F1 at ‘five minutes to 12’ – Lauda

Published

on

Hockenheim - Thursday Photos
Niki Lauda wants formula one to think urgently about what is turning off the fans in 2014.

Big crowds were buzzing in Austria and Silverstone recently, but it was impossible not to notice some almost completely empty grandstands at Hockenheim on Friday.

The sport’s reigning champion Sebastian Vettel was born just 40 kilometres away, while another German is leading this year’s title in a dominant Mercedes, within memory of the heady Michael Schumacher mania.

“It’s not satisfying,” Mercedes boss Toto Wolff had to admit on Friday.

“We have to analyse the phenomenon. If the weekend continues like it does now, we need to think about it,” he said.

Italy’s Autosprint quoted a F1 source as explaining that the issue this weekend is that the German public is at saturation point after world cup euphoria.

But Mercedes’ F1 chairman, Niki Lauda, has another theory.

“Formula one is seeing a serious cultural change,” he told Die Welt newspaper.

“The audience wants to watch sport in a different way than before, due to the rapid growth of the new means of communication.

“It is logical that the young people of today have other priorities. Everything in the world is changing, but only formula one is staying where it was,” said Lauda.

The F1 legend, therefore, thinks that one big problem is too many and complex rules, but also the fact that Bernie Ecclestone is steadfastly sticking to the old TV broadcast model.

“Young people do not want to stay at home on Sunday when the sun is shining to sit in the lounge with their father for two hours.

“The problem is that today, there is no alternative. You can’t just sit on the beach and watch the race highlights on your smartphone,” he said.

Lauda also said F1 has simply lost some of its appeal on the human level.

“We have a generation of drivers that, if they were not wearing their racing overalls, you would simply walk past some of them and not notice,” he said, referring to the general lack of “charisma” compared to the past.

“The ‘formula one system’ is to supervise, monitor, regulate. But we must again have the drivers, not the bureaucrats, in the foreground.

“If we continue like this, no one will be bothered about formula one anymore. It’s five minutes to twelve,” Lauda warned. (GMM)

Loading...

Comments

Latest Results




Latest F1 News

2018 F15 hours ago

Raikkonen could return to Sauber F1 for 2019

189SharesThe signs are growing ever stronger that Ferrari will have a new driver in 2019. Kimi Raikkonen admits that it...

2018 F15 hours ago

Red Bull encourages Honda power to prepare for 2019 F1

1ShareRed Bull is encouraging Toro Rosso and Honda to help the senior energy drink-owned team prepare for 2019. Honda already...

2018 F116 hours ago

Hamilton and Vettel Battling For The F1 Title

201SharesThe British Grand Prix at Silverstone is one that Lewis Hamilton and Mercedes have dominated for years and that trend...

2018 F14 days ago

Can Red Bull Challenge Mercedes And Ferrari?

24SharesSo, things didn’t exactly go to plan for Lewis Hamilton and Mercedes at Silverstone as the Brit made a disastrous...

2018 F14 days ago

Liberty working on securing future of British GP – Brawn

5SharesRoss Brawn says Liberty Media is working on securing the future of the British grand prix. Silverstone owner the BRDC...

2018 F14 days ago

Grosjean form ‘unacceptable’ – Haas F1

1ShareGunther Steiner says a “critical moment” could come amid his patience with struggling Haas driver Romain Grosjean. Frenchman Grosjean has...

2018 F14 days ago

No ‘negotiations’ with Raikkonen yet – McLaren

36Shares Zak Brown says McLaren has not yet opened contract talks with former team driver Kimi Raikkonen. It is rumoured in...

2018 F14 days ago

Wolff wants Hamilton beyond 2020

659SharesToto Wolff has revealed he wants to keep Lewis Hamilton at Mercedes even beyond 2020. Although not yet announced, it...

2018 F15 days ago

Renault engine power deficit a bigger problem – Verstappen

5SharesMax Verstappen says Red Bull’s title chances have taken a dive. Although the Dutchman won in Austria, he says at...

2018 F16 days ago

Ricciardo admits 2019 Red Bull contract ‘likely’

1ShareDaniel Ricciardo now says it is “likely” he will stay at Red Bull in 2019. Earlier, the Red Bull driver...




Most Popular

ThisisF1.com is not affiliated with Formula 1, Formula One Management, Formula One Administration, Formula One Licensing BV, Formula One World Championship Ltd or any other organization or entity associated with the official Formula One governing organizations or their shareholders. Copyrighted material used under Fair Use/Fair Comment.

References
We could use the following leading F1 news sources for stories: SkyF1, BBC F1, Autosport, ESPN F1, FIA Media Center, MotorSport, JamesAllen and others leading authors blog.

All Rights Reserved © 2017 Prime Sport Media