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2014 F1

2014 German GP ticket discount offer backfires

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Nico Rosberg and Sebastian Vettel. World Cup fever has made it to the Formula 1 paddock

Nico Rosberg and Sebastian Vettel. World Cup fever has made it to the Formula 1 paddock


A marketing gimmick has backfired ahead of next weekend’s German grand prix.

Germany’s Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

‘Die Mannschaft’ then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.

“The inventor of the campaign probably had not imagined such a result,” said Auto Motor und Sport correspondent Michael Schmidt. (GMM)

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