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2014 F1

Lewis Hamilton tops list of most marketable athletes in the world



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Formula 1 championship leader Lewis Hamilton has been named, the world’s most marketable athlete by SportsPro magazine. Also three more F1 racers names included in the top 50 list, Toro Rosso speedy Daniil Kvyat (40th), Sauber reserve driver Simona de Silvestro (50th) and four-time world champion Sebastian Vettel set 27th place on the list.

Lewis Hamilton Lewis Hamilton gets benefit from strong DBI and awareness ratings around the world, ahead of Indian cricketer Virat Kohli and Robert Griffin III has the best ratings of any American on this year’s list.

While SportsPro’s annual list looks ahead and attempts to forecast the next three years of an athlete’s career, Repucom’s DBI Index provides a here and now assessment of marketability and awareness.

The Celebrity Davie-Brown Index (DBI) measures consumer perception of more than 5,600 celebrities in 15 markets around the world. This year, for the first time, Repucom, the sports research giant which operates DBI internationally, has produced a score for a selection of the athletes on SportsPro’s 50 Most Marketable Athletes list.

The source sportspromedia explains that:- Not for the first time this year, Lewis Hamilton finds himself leading a dramatically reordered field. The industry will go into kaleidoscopic flux after the Fifa World Cup in Brazil this summer and as the pieces float dreamily down, it is hard to judge where they will fall. But there are always global stars in global sports.

Whatever the ethics and the methods by which it gets there, Formula One will reach a host of new markets in the next few years: Russia, maybe Mexico, perhaps even Azerbaijan. It will remain in all of the territories where it has established its glamorous reputation; still relevant, despite the machinations of its chief executive and a high-pitched whine over the sound of its new engines.

And about those engines: Hamilton took the gamble of his life two years ago when he left McLaren, the team that had reared him from kart-racing adolescence, to join the still-lumbering project at German giant Mercedes.

The rewards could now prove substantial. The Brackley-based team appear to have adapted far more comfortably than their rivals to the sweeping changes to Formula One’s technical regulations. He will have to see off team-mate Nico Rosberg, but the new number 44 has his best chance at a world title since winning his first seven years ago.

List – The World’s 50 Most Marketable 2014

PosNamesNationalitySports Item
1Lewis HamiltonGBRFormula 1
2Virat KohliINDCricket
3Robert Griffin IIIJPNAmerican Football
4Cristiano RonaldoPOTFootball
5Grigor DimitrovBULTennis
6Usain BoltJAMSprinter
7Neymar jrBRAFootball
8Missy FranklinUSASwimmer
9Blake GriffinUSABasketball
10Sloane StephensUSATennis
11Lionel MessiARGFootball
12Adam ScottAUSGolf
13Eugenie BouchardCANTennis
14Alex MorganUSAFootball
15Novak DjokovicSERTennis
16Marc MarquezSPAMotoGP
17Mike TroutUSABaseball
18Ronda RouseyUSAUFC
19Jordan SpiethUSAGolf
20Alan OliveiraUSAParalympian Athlete
21Andy MurrayGBRTennis
22Saul AlvarezMEXBoxer
23Mikaela ShiffrinUSASki Racer
24Rory McIlroyIRLGolf
25Austin DillonUSAStock Car Racing
26Stephen CurryUSABasketball
27Sebastian VettelGERFormula 1
28Katarina Johnson-ThompsonGBRHeptathlon
29Anthony DavisUSABasketball
30Alex Oxlade-ChamberlainGBRFootball
31Victoria AzarenkaBERTennis
32Steven StamkosCANIce Hockey
33Johnny ManzielUSAAmerican Football
34Mami SatoJPNParalympian long jumper
35Kevin PietersenGBRCricket
36Brittney GrinerUSABasketball
37James HardenUSABasketball
38Fabiana ClaudinoBRAVolleyball
39Taylor PhinneyUSACyclist
40Daniil KvyatRUSFormula 1
41Sonny Bill WilliamsNEZRugby
42Sir Ben AinslieGBRSailing
43Gabriel MedinaBRASurfer
44Julian GreenUSAFootball
45Masahiro TanakaJPNBaseball
46Carmelo AnthonyUSABasketball
47Youxue MoCHNAthletics
48Caroline WozniackiDENTennis
49Martin FourcadeFRABiathlete
50Simona de SilvestroSWZFormula 1



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