Formula 1 championship leader Lewis Hamilton has been named, the world’s most marketable athlete by SportsPro magazine. Also three more F1 racers names included in the top 50 list, Toro Rosso speedy Daniil Kvyat (40th), Sauber reserve driver Simona de Silvestro (50th) and four-time world champion Sebastian Vettel set 27th place on the list.
Lewis Hamilton Lewis Hamilton gets benefit from strong DBI and awareness ratings around the world, ahead of Indian cricketer Virat Kohli and Robert Griffin III has the best ratings of any American on this year’s list.
While SportsPro’s annual list looks ahead and attempts to forecast the next three years of an athlete’s career, Repucom’s DBI Index provides a here and now assessment of marketability and awareness.
The Celebrity Davie-Brown Index (DBI) measures consumer perception of more than 5,600 celebrities in 15 markets around the world. This year, for the first time, Repucom, the sports research giant which operates DBI internationally, has produced a score for a selection of the athletes on SportsPro’s 50 Most Marketable Athletes list.
The source sportspromedia explains that:- Not for the first time this year, Lewis Hamilton finds himself leading a dramatically reordered field. The industry will go into kaleidoscopic flux after the Fifa World Cup in Brazil this summer and as the pieces float dreamily down, it is hard to judge where they will fall. But there are always global stars in global sports.
Whatever the ethics and the methods by which it gets there, Formula One will reach a host of new markets in the next few years: Russia, maybe Mexico, perhaps even Azerbaijan. It will remain in all of the territories where it has established its glamorous reputation; still relevant, despite the machinations of its chief executive and a high-pitched whine over the sound of its new engines.
And about those engines: Hamilton took the gamble of his life two years ago when he left McLaren, the team that had reared him from kart-racing adolescence, to join the still-lumbering project at German giant Mercedes.
The rewards could now prove substantial. The Brackley-based team appear to have adapted far more comfortably than their rivals to the sweeping changes to Formula One’s technical regulations. He will have to see off team-mate Nico Rosberg, but the new number 44 has his best chance at a world title since winning his first seven years ago.
List – The World’s 50 Most Marketable 2014
|1||Lewis Hamilton||GBR||Formula 1|
|3||Robert Griffin III||JPN||American Football|
|20||Alan Oliveira||USA||Paralympian Athlete|
|23||Mikaela Shiffrin||USA||Ski Racer|
|25||Austin Dillon||USA||Stock Car Racing|
|27||Sebastian Vettel||GER||Formula 1|
|32||Steven Stamkos||CAN||Ice Hockey|
|33||Johnny Manziel||USA||American Football|
|34||Mami Sato||JPN||Paralympian long jumper|
|40||Daniil Kvyat||RUS||Formula 1|
|41||Sonny Bill Williams||NEZ||Rugby|
|42||Sir Ben Ainslie||GBR||Sailing|
|50||Simona de Silvestro||SWZ||Formula 1|