McLaren group chief executive Ron Dennis confirmed on Thursday, that they will be contend to the first Grand Prix of the season in Australia, without a title sponsor on the body of the MP4- 29. After the end of the partnership with Vodafone, in fact, the Woking based squad has not been able to find a new partner.
“Our cars will not feature a title sponsor at the first event,” he told reporters at the McLaren factory ahead of the season-opener in Australia next week.
“But they will definitely feature a title sponsor some time at the next few races.”
The group chief executive painted a bright financial future for the team, the second most successful in F1 history after Ferrari in terms of race wins and total titles, and compared McLaren to currently ailing Manchester United.
Premier League champions United have been off form since the retirement of Alex Ferguson at the end of last season.
“Inevitably when you have a run of poor results, people try and push the rate card down,” he said of the sponsorship negotiations,” said Dennis.
“I won’t accept that. I know what this company is and what it’s grand prix team can achieve. And that requires the correct recognition when it comes to the commercial relationship with a principal sponsor.
“We are negotiating with several partners at the moment and I think it will happen sooner rather than later.”