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Williams to adopt traditional Martini livery

Photoshoped

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Williams F1 appears set to carry Martini and its well-known red, white and blue colours back to new Mercedes-powered FW36.

The contract is not yet settled and the livery more significantly, still yet to be revealed before the March 16 season opener in Australia.

Many Formula 1 news sources declared that, Williams is set to announce title sponsorship deal with Martini Racing, and livery will change ahead of the 2014 season.

Neither Martini nor Williams have officially confirmed that they will have a deal together, if it will happened, we likely to see the team renamed Williams Martini Racing.

Martini had significantly played Formula 1 in the 1970s with the Tecno, Brabham and Lotus. But has its only appearance in recent years was in a small role with Ferrari that began in 2006.

The most important deal and it offer great opening for the team on the merchandising side. Get the livery and product range right and they could do very well indeed.

Recently Williams announces a new “multi-year sponsorship deal” with global insurance company Genworth, which will see branding on the car in 2014

“I’m delighted to welcome a brand of Genworth’s pedigree to the team for the 2014 season and beyond,” Sir Frank Williams said in a team release.

“We share a number of similar values such as ensuring excellence and integrity in everything we do and a truly global footprint. We’re looking forward to working in close collaboration to help them maximise the benefits that come from a close association with Williams and Formula One.”

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