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Vettel domination a shut down for F1 global TV audiences in 2013

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F1 Grand Prix of ItalyRed Bull and Sebastian Vettel domination forced to down Formula 1 audience viewing rating by around 10% last season following a predictable end to the 2013 battle.

The German took nine top podiums in a row at the end of the 2013 F1 season, and securing his fourth consecutive title with three races left behind.

The official 2013 Global Media Report declared by F1’s commercial rights owners, it confirmed a 50 million fall in worldwide viewing figures.

The report shows that there were 450 million viewers worldwide for F1 last year, down from just more than half a billion in 2012. The figure from 2011 was 515 million.

“Last season our global audience was 450 million viewers, a decrease compared to 2012, although not an unexpected one,” F1 Chief Executive Bernie Ecclestone wrote.

“The less-than-competitive nature of the final few rounds, culminating in the championship being decided ahead of the races in the USA and Brazil, events which often bring substantial audiences, had a predictable impact on reach.

“The overall effect was exaggerated further still when you consider that the calendar was one race shorter in 2013.”

“It is timely developments like these that keep Formula 1 at the forefront of sustainable and relevant technology,” explained Ecclestone.

“One thing I am sure of is that this coming season will not only offer a heightened level of unpredictability but renewed excitement and fierce competition.”

CountryTV Network20122013Market Share
UNITED STATESNBC, NBC Sport9.34m11.4m4%
UNITED KINGDOMSky, BBC28.42m29.0m48%
ITALY KY Italia, RAI35.0m35.8m62%
FRANCECANAL+27m10m18%
GERMANYRTL. Sky Germany21m31m42%
POLANDPolsat Sport Extra12m9.6m26%
SPAINNitro, Antena 331m30.2m70%
BRAZILRede Globo, SporTV73.15m77m41%
CHINA CCTV30m19m1%
JAPANFuji TV NextDropped 2 m23%
RUSSIARossiya 2, RTR Sport11.07m12.3m10%

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