Luxury watch making brand Rolex replaces Hublot as timepiece partner from 2013 Formula 1 season. The Swiss based watch maker will present the time at every Grand Prix 2013 F1 season and add trackside ad hoarding.
F1 had signed a multi-year deal with LG in 2008 as its technology partner. LG’s logo featured on F1’s live timing system.
Formula 1 official web site reports that, Formula 1 boss Bernie Ecclestone says that “Without question Rolex is the partner of choice for a world class sporting series like Formula One.”
“The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be,” added Mr Ecclestone.” Bernie said.
Rolex Chief Executive Officer Gian Riccardo Marini says that pleased with new deal and he added that Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One.
“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA.
“In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations,” he added.
“Our self-winding mechanical watches – like the dedicated drivers’ chronograph, the Oyster Perpetual Cosmograph Daytona – are packed with technological innovation and human know-how, all thanks to our engineers’ and watchmakers’ passion for detail,” said Mr Marini.
“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” added Mr Marini.
Images © Formula1/Rolex