Pirelli expecting to stay in Formula 1 for "8-10 years"

Formula 1 official tyre supplier Pirelli says that they will stay with the sport for “8-10 years”. Pirelli Motorsport Director Paul Hembery told ESPN, the Italian tyre manufacturer was pleased to continue within the Formula 1 following the expiration of the existing deal at the end of 2013.

Pirelli fabulously unpredictable start of the 2012 Formula 1 season – which saw seven different winners from first seven races – was in part accredited to the rapidly-degrading and the teams’ failure to initially understand their best working conditions.

“I think most people would think you need to do 8-10 years really in a sport to be able to activate your involvement in an activity right down to the point of sale,” Paul Hembery told ESPN.

“We’re a technical sponsor, it’s not just sponsoring for us – but it would probably take a medium term agreement to allow you to really maximize the return on your investment.”

“It’s not at any cost and every cost because we’re a business and there’s parts of the world that are really struggling at the moment,” said the Englishman.

“But in terms of the concept, if all the conditions remain viable we’d like to continue for the medium term which is what we’ve really always said. But equally, if factors outside our control change then that can change their viewpoint as well.”

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