The energy drink Company Coca-Cola announced a new sponsorship deal with the Lotus F1 Team. Already they are well-known in a wide range of extreme sports.
Previously the rumours appeared into the F1 paddocks that Coca-Colas joining with Formula 1. Coca-Cola presented world famous brands includes Fanta, Powerade and Sprite.
“We’re honoured to announce that we have joined the Lotus F1 team and are set to enter the world of F1 racing,” a report on the Burn website said.
“The Lotus team is the number one emerging challenger in the sport and has demonstrated exceptional creativity in their approach to F1. We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship.”
“We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership,” he said.
“We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media ; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year.”