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McLaren: New F1 will seize over American spectators



McLaren team Principal Martin Whitmarsh says that new Formula 1 Grand Prix can succeed over United States audience, new F1 version featured with DRS, KERS and Pirelli domination. Formula 1 World Championship back to the American mud following five years. Last American F1 race was detained at Indianapolis in 2007 season.

Martin Whitmarsh says that America is such a huge market and North American sport focuses significantly on entertainment. Also Formula 1 is much more unpredictable and, as a result, much more entertaining than it was only a couple of years ago. This season yet Formula 1 produced eight different winners.

“North American sport focuses significantly on entertainment and Formula 1 over the years has probably not placed enough emphasis on that.” said Whitmarsh in an interview for the Australian GP podcast.

“Now, if you look at the last few championships, you’ve got a lack of predictability. Things like DRS, which the purists would never have accepted in yesteryear, was a right and appropriate concession to be made to the spectacle. Formula 1 is much more unpredictable and, as a consequence, much more entertaining than it was only a couple of years ago. We’re not going to go quite as far as World Wrestling Federation-style sport…”

“America is such a vast market, and it’s such a car market – they love motor cars in North America, and I think we’ve got a product that’s very different to NASCAR but ought to be able to conquer America,” he said. We’ve failed to do so for a whole variety of reasons – we’ve been intermittent in our time there, we haven’t focused enough on the entertainment as is necessary, we’ve generally been in the wrong place and we’ve done no promotion, so I think there’s a great challenge but also a great opportunity.

“We have a product that can work there. At the moment Formula 1 is less predictable, and now is the time that we’ve got to go to America and work hard. We need North America more than it needs us, and therefore we’ve got to be prepared to work at it, adapt the sport if necessary but make sure we do everything we can so we can appeal to the American market.”
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