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Coca-Cola could become to make new title sponsor of McLaren?



Vodafone should end its F1 involvement really could obviously be Coca-Cola new title sponsor of the McLaren team

Coca-Cola appears to be a sponsorship commitment moves into Formula 1 and could be considered at the British McLaren team as title sponsor to replace Vodafone. The team suffered a setback earlier this week when it was announced that Vodafone will reconsider its involvement in Formula 1.

The telecommunications company reportedly invested GBP 48 million (approximately EUR 60 million) per year. Vodafone was the first time in 2002 Formula 1 sponsor, then still at Ferrari, McLaren moved to but 2007th 2010 the contract was extended until the end of 2013, but given the increasingly difficult economic situation, the company should have conducted an evaluation of whether to stay or get in F1.

Already active in sports sponsorship

Vodafone should leave McLaren, Coca-Cola would be an ideal replacement. It is one of the world’s most recognizable brands and a giant of sport sponsorship, with major deals including the Olympic Games and various football competitions of the European body, UEFA. Olympics alone will cost an estimated EUR 80 million per four-year cycle, but that is for a company that last year 8.6 billion dollars (the equivalent of seven billion euros) profit (with a 33 percent to $ 46.5 billion increase in written sales), has a no brainer.

Coca-Cola in the past was never Formula 1 sponsor, but it should be ever been close. 2005, it is said, talks with Bernie Ecclestone have taken place in order to become title sponsor of Formula 1. Ultimately, however, decided that such a close association with a company could jeopardize relations with other brands. “I would never engage in a title sponsorship for Formula 1, because that makes you break every race. It would be very restrictive,” Ecclestone said at the time.

Coca-Cola has not yet indicated whether it wants to enter the Formula 1, however, the sponsoring department’s headquarters in Atlanta for a month to study on beverage sponsorship in sport. It is said that Emmanuel Seuge, Coca-Cola’s director of sports and entertainment marketing, is to be personally involved in the process.

This article originally translated from German

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