Lotus F1 team has signed a new c commercial deal with software top Microsoft in advance of the season kick-off Australian GP this weekend. Microsoft logo will appeared on the cars of Romain Grosjean and Kimi Räikkönen.
“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” says Patrick Louis, the Chief Executive Officer of the Lotus F1 Team.
“We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”
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