Sept.07 – Lotus-Renault GP published four new sponsors on the run-up to this weekend’s Italian GP. The associations come following the Brazilian Bruno Senna was listed to the driver line-up as a replacement for German Nick Heidfeld, the German recently spilt with the team. Four new sponsors deal published on the Lotus Renault GP official website on Wednesday, those who are partnering the company are pharmaceutical group Auden McKenzie, Brazilian telecommunications giant Embratel, Brazilian petroleum company OGX and Gillette, manufacturer of razors and personal care products whose logos will come out both on the front wing of the cars and throat position of driver overalls.
“We at Embratel are proud to be with Lotus Renault GP and Bruno Senna in the Formula 1 world,” says Embratel President José Formoso. “In addition to Embratel’s brand, the Brazilians are taking the Senna name back to a Formula 1 race and, clearly, it is a special emotion for all the Brazilians that are passionate about F1.”
Details of new sponsors deal
Gillette MD, José Cirilo:
“We decided to establish a partnership with Lotus Renault GP because it is a traditional, respectable and efficient team, just like Gillette. We seek to give men the best they can get with products that offer precision, so we build our reputation through association with high performance sports and teams, such as Lotus Renault GP.”
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers ®, Ariel ®, Always ®, Pantene ®, Mach3 ®, Pringles ®,Downy ®, Iams ®, Oral-B ®, Duracell ®, Olay ®, Head & Shoulders ®, Wella ®,Gillette ®, Ace ® and Febreze ®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.
OGX CEO, Eike Batista:
“We’re proud to be partnering with Lotus Renault GP, a team that will be heavily-supported in our home market of Brazil. Passion, the spirit of leadership and discipline are all part of the values of the EBX Group. It is these values, along with Lotus Renault GP’s knowledge of and drive for success that leads us to believe this partnership will be a prosperous one.”
OGX Petróleo e Gás SA is focused on oil and natural gas exploration and production and is conducting the largest private-sector exploratory campaign in Brazil. OGX has a diversified, high-potential portfolio, comprised of 29 exploratory blocks in Brazil and 5 exploratory blocks in Colombia. The total extension area is of approximately 7,000 km” in sea and approximately 34,000 km” on land, with 21,500 km” in Brazil and 12,500 km” in Colombia.
OGX has prospective resources estimated at 10.8 billion barrels, most of which is concentrated in shallow waters. Twenty months into its exploration campaign, which began in September 2009, the company has drilled over 50 wells in Brazil and has made important discoveries, achieving a success rate exceeding 90%.
OGX will begin oil production during the last quarter of 2011. The projected initial production is for up to 20,000 barrels/day this year and should reach 730,000 barrels/day in 2015, a volume that would make OGX the largest private oil producer in Brazil.
OGX relies upon an experienced management team and holds a solid cash position, with approximately US$ 4.5 billion in cash to fund its E&P investments and new opportunities. OGX is a member of the EBX Group, an industrial group founded and under the leadership of Brazilian entrepreneur Eike F. Batista, who has a proven track record in developing new ventures in the natural resources and infrastructure sectors.
Embratel President, José Formoso:
“We at Embratel are proud to be with Lotus Renault GP and Bruno Senna in the Formula 1 world. In addition to Embratel’s brand, the Brazilians are taking the Senna name back to a Formula 1 race and, clearly, it is a special emotion for all the Brazilians that are passionate about F1.”
Embratel is the most complete Brazilian telecommunications operator. The company offers complete telecommunication solutions to the entire domestic market, including local telephony services, domestic and international long distance services, data transmission, video, Internet and pay TV, and also provides customer services to any location in the Brazilian territory with solutions via satellite. For 46 years, Embratel has been part of Brazilian history and, since then, the company has played a fundamental role in the modernisation of Brazil.
Auden McKenzie CEO, Amit Patel:
“At Auden McKenzie, we are fully aware of the power of promoting a brand by sports. For the first time we are partnering with a Formula 1 team, and we are very pleased to be offering our support to Lotus Renault GP’s ambition to return to the very top of the sport. For the brand, being associated with a high level team in such a global sport is of great importance to us, and we are confident that the collaboration will be a prosperous one. We are very pleased to be onboard, and look forward to successful times both on and off the track in the coming months”.
About Auden McKenzie Group
The Auden McKenzie Group was founded by Amit Patel at the age of 24 after indentifying various gaps in the UK market for the supply in specialised injectable products.
In 2001, with a starting capital of £150,000, the company was launched with a small pharmaceutical manufacturing unit employing 3 people and marketing only one injectable product.
Today the group consists of three companies, employing over 70 people through which the Pharmaceutical Division holds over 60 Product Licences in the UK, 8 Licenses in European countries and has recently been granted its first authorisation in the United States. Auden Mckenzie products are marketed in over 30 countries internationally and are present in all hospitals, pharmacies and wholesalers in the UK.
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