June.20 – The Indian GP Officials insist that the event will face none of the ticket debacles which have blighted latest sporting events in the country, especially the Commonwealth Games and Cricket World Cup. India will make its F1 first appearance on this year’s final weekend of October, serving as Round 17 of what is now a 19-race schedule, following the demise of Bahrain.
“You’d never face that kind of problem here,” Ashish Hemrajani, founder and Chief Executive of Bigtree Entertainment, holding company for Indian Grand Prix ticketing partner Bookmyshow.com, explained to Reuters ahead of the race in Greater Noida.
“That’s really our strength – excellent customer support, a robust system and the focus on technology. It’s all about technology. If you know that you are going to get that kind of traffic, you have to learn to manage it. We will ensure anything like that does not happen. We do ticketing for events, concerts, plays…and in the Indian Premier League (IPL) we do it for Mumbai, Delhi, Punjab and Rajasthan. Even in IPL, there was a tremendous rush but nothing went wrong. We are used to handling it. Our system works seamlessly.”
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