June.17 – The Group Lotus tactics for the Renault team to stay in its typical black-and-gold color scheme in 2012, following the optimistic exposure that it has received this year. Lotus’ judgment to become title sponsor of Renault resulted in a total rebranding of the car – with the team choosing for the paint scheme that was made famous by Lotus Formula 1 cars throughout the late 1970s and early 1980s. Group Lotus’ other motorsport programmes use the green and gold colours of the original Lotus team’s earlier era, but this livery is already in use with the rival Team Lotus operation in F1.
And the High Court having recently ruled that Renault had every right to use the black-and-gold colours, Group Lotus CEO Dany Bahar said on Friday that the livery would remain on board for next season.
“I think we need consistency,” said Bahar. “We like the livery, and the black and gold is used in many road car limited editions. On our side it is a nice livery that is perceived well by the people, especially on the road car side, so I see no reason to change it.”
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