June.14 – The Team Lotus has declared a main new sponsorship contract and technology partnership with General Electric (GE). General Electric logo branding will come out on the Lotus cars and infrastructure from next month’s Silverstone race onwards, and team boss Tony Fernandes said the partnership would go much deeper than a standard sponsorship.
“It is a resounding endorsement of the remarkable development of our team that we have unveiled a partnership of this significance with one of the world’s most eminent organisations,” he said.
“We are already exploring a number of initiatives that will bring the GE/Team Lotus relationship to life across the spectrum of GE’s interests, from future automotive electrification technologies, materials sciences, design processes and core engineering competencies to the showcasing of GE’s world class e-infrastructure capabilities throughout the global business and government communities in race and non-race markets alike. In short, we have a huge array of platforms to work across driven by passionate people in both organisations who can’t wait to put their collective imagination to work.”
GE’s chairman and chief executive officer – Jeff Immelt said: “We are excited to sponsor Team Lotus and continue our relationship with Tony Fernandes. We have worked with Tony for many years and know his commitment to the aviation business. The global appeal and popularity of Formula 1 provides a unique opportunity for GE and we look forward to great things from Tony again as we become part of his team.”
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