June.08 – Ferrari and sport-lifestyle brand Puma decided to extend their partnership, after six years of collaboration, for a further lengthy period. Puma is not only official supplier of team and racewear for Scuderia Ferrari, they make licensed apparel, accessories and products with Ferrari design and badge. Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution.
The extension of the partnership is a strategic move, as Ferrari is rapidly expanding its global network of stores that sell almost anything with a Ferrari badge to people who don’t own a Ferrari! The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.
Luca di Montezemolo, Chairman of Ferrari S.p.A., said: “We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts. Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands. We look forward to continue working with PUMA for many years to come.”
PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionised driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort. PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers’ and Constructors’ Championships in one of the lightest and safest race suits in Formula One.
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