Subsequent rumor that the barcode on Ferrari’s engine cover was hidden advertising for tobacco company Phillip Morris, civility of its Marlboro product, the Italian team has chosen to remove the area from its livery. With tobacco sponsorship strictly prohibited in F1, leading doctors have claimed that the Ferrari barcode logo is prohibited as it subconsciously reminds smokers of a Marlboro cigarette packet although the team – which does have the Marlboro name in its official title – has strongly competition the claims.
Jointly with Philip Morris International we have decided to modify the colors of our cars starting with the Barcelona Grand Prix, reads an official statement from the Scuderia. This assessment was taken in order to remove all speculation about the so-called ‘bar code’ which was never intended to be a reference to a tobacco brand.
By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.
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