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Ferrari rejected subliminal tobacco ads promotion



The Ferrari F1 has unacceptable reports that it is running subliminal advertising on the racing-colors of its 2010 F1 car.

An information in The Times this week said the UK gov has been urged by health specialist to investigate the ‘barcode’ brand name on the F10 that resembles the Marlboro cigarette packaging of Ferrari’s sponsor Philip Morris.

Today and in recent weeks, articles have been published relating to the partnership contract between Scuderia Ferrari and Philip Morris International, questioning its legality, read a statement on Ferrari’s website.

These reports are based on two possibility: that part of the graphics featured on the F1 cars are reminiscent of the Marlboro logo and even that the red colour which is a traditional feature of our cars is a form of tobacco promotion. Neither of these arguments have every scientific basis, as they rely on some alleged studies which have never been published in academic journals. But more significantly, they do not coordinated to the reality. The so-called barcode is an important part of the livery of the car and of all images synchronized by the Scuderia, as can be seen from the fact it is customized every year and, on occasion even during the season. Additionally, if it was a case of advertising branding, Philip Morris would have to own a legal patent on it.

There has been no logo or branding on the race cars since 2007, even in countries where local laws would still have permitted it.

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