Our current focus is on Prodrive’s return to the World Rally Championship for 2011 and that alone takes significant resources to design and develop a totally new car,” the previous Benetton and B.A.R Team Principal give explanation via a Thursday statement.Taking on the challenge of starting a brand new Formula 1 team – finding necessary funding and developing a car from scratch – is a massive undertaking and is not to be under estimated.
Richards added that, ‘as expected’, this year’s new teams have encountered a series of struggles – both financially and in terms of being ready to compete – and described the situation. Whilst I have enormous admiration for their efforts, I do not believe that this is an appropriate strategy for Prodrive or Aston Martin to adopt, he sustained.
I have for all time made it very clear that the timing for a Prodrive entry would be judged on two criteria: being competitive and it being a financially viable proposition; today, if we were to adopt the strategy of starting a new team, I don’t believe it would be possible to meet these two environment.
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